Monday, October 20, 2008

How we say it

Last week David Cameron, leader of the opposition in UK, gave a good speech. This is one of the things he said:

“Politics is about many things, the words you speak, the understanding you have of the problems we face, the vision you have, 
the policies you draw up, and your ability to implement them. 
But all of those rest on the shoulders of one thing, the decisions and judgment calls you make.”



I would suggest that business is no different. Probably I would change “policies” to “plans”, but in essence the rest is the same. Business is about understanding the problems, having the vision and the plans and the ability to implement them. It is true, your success is often about the decisions and judgment calls you have to make based on the rest.


The most interesting part of this was the first bit; “the words you speak”. For leaders, the words we speak are the bit that says so much about us. Not just the words but the way it is said. Our expressions, and the way we articulate what we say, has a major impact on people and hence on our ability to lead. Look at David Cameron and Gordon Brown or Barack Obama and John McCain. The articulation is slightly more impacting than the content. Content is a close second, but still a bit behind.

Content is important, but how it is said makes it believable, exciting, uplifting, inspiring or, unbelievable, questionable or even untrue. I am not saying it is fair, I am saying that this is what tends to happen.

No comments: